Album Adverts

This image shows the advert for the Kings of Leon album 'Only By The Night'.The advert contains the same image from the album cover which helps the audience to clearly recognise both the advert and the album cover. Therefore allowing them to link the two together. Above the image the band name is clearly displayed and the use of the white font on a black background  makes this easily visible. The name of the album is also shown as well as the names of some of the more popular singles from the album. This again helps the audience to recognise the album by these singles and helps the audience become aware of the album. The release data of the album is also shown and again the use of a large font makes this stand out to the audience. This also allows the advert to be easily visible from a distance.

This shows the advert for the Killers album 'Day and Age'. This advert again shows the same image that is on the album cover itself. This is a very common feature for album adverts as it allows the audience to clearly recognise the advert and link it to the album. This is shown in this advert and the kings of Leon advert above, however this image is more basic than the one on the kings of Leon album. The album again clearly displays the title of the album and the name of the band which clearly stands out due to the bold font used. The advert also names the main song that is featured on the album, this makes the album recognisable and may encore sales due to the advertisement making it clear that this song is on the album.

The third advert shown is advertising the Kaiser Chiefs album 'Off With Their Heads'. This is a simple yet very effective and professional design which again displays the basic features expected in an an album advert. This gain includes the same image that is on the album cover and is presented on a plain white background. This is a very effective technique as the image clearly stands out when on this background and the title of the band and the album is also clearly displayed. The release date of the album is again displayed and is again shown clearly for the audience to see. There is also a slim banner line down the left hand side of the advert which works well to add colour to the advert. The banner contains what is seen as logos and images of the kaiser chiefs combined with a mood board style.

Rejected Shots

This post will shows some or the shots that I had filmed but decided not to put into my video. I will also briefly explain these shots with the reasons that I rejected them.

The two shots below shows a shot that I rejected of the protagonist walking out of his front door. The reason I rejected this shot is because there was already shots of the protagonist walking out of the door and I had better angles of this so therefore I did not use this particular angle.

The shots that are shown below were also shots that i did not use in my video. I video this type of shot of the feet walking on a range of surfaces and put the best ones into my video. These two shots were not as good quality wise and also due to the height of the camera when compared to the other shots.

Hardware/ Equipment Used

In completing this project I had to use not only a range of software but a variety of Hardware/ Equipment that has greatly helped me along the way. The first example of this is the Apple iMacs that we have access to for our project. This is due to our school having a separate a-level media suite with students who are studying media to have the access to these computers to get the best we can out of our ideas and music video. The iMacs are a very good piece of hardware to use as they are simple yet professional and the software upon these is of fantastic quality.

When filming my music video i used a Canon Legria FS200. These were the cameras that we could borrow from school to film our projects. The camera is of a simple design and is easy to record and upload footage via and sd card. However these cameras are not HD and this is clearly evident in my video as the quality is not of the highest standard. Although it is not HD this is still a good reliable camera to use even if the quality is not amazing there is nothing that can be done to change this on mine or anybody else's video that was filmed with these cameras.

I also used a tripod when filming a number of the shots in my video which helped to add stability and professionalism to my project. This again was borrowed from school as they allowed us access to this equipment to help the progression of our projects.

Software Used

The software I am using to edit my footage for the music video is iMovie. This is the same software that I used for last years project as it is simple and easy to use. This allows me to add the music to my footage and iMovie also offers a range of different effects and techniques. When completing last years AS project I also used iMovie for this which helped when using this software again as I was already aware of how to use it. This also meant that I knew the capabilities of iMovie and how I could use its features for my music video again this year. Overall I liked using iMovie as there were a number of options when it came to transitions and effects however I felt that the unusual layout didn't help in terms of using the program itself.

I also used Photoshop for this project. I used Photoshop so that i could edit a number of photos in the program  which then allowed me to use these photos for my CD cover and CD insert . I also used this piece of software to create my magazine advert as it is a very commonly used professional program. However i had not used Photoshop before this project so at first i was unaware of how to use it. although after looking at number of tutorials and trying a few things on the program itself I was able to use it effectively. After I had used photoshop for a bit I realised why it is such a commonly used piece of software due the huge amount of options available when it comes to editing something as it can be drastically improved.

Although I used Photoshop to edit the photos for my CD cover and the insert i will be putting these images onto Disc label to create the actual cover and insert. Disc label is very simple and easy to use piece of software and although i had not used it before i was able to adapt quickly and get the best i could out of the software. This was due to its simple layout and the fact that templates are already made for CD covers and inserts and you can just add what you want to them. However disc label is not as good as other pieces of software such as Photoshop as the options available to the user are limited.

Final Cut

Changes

Once I had gathered audience feedback from fellow classmates I read through the feedback and decided what I am going to change in my video. The main suggestion for my video was to get a range of shots at night. I decided to take this feedback on board and film some of the shots at night and I also decided to film at a different location which was also suggested in the feedback. Another suggestion was that I cut some of the walking scenes down in length and integrate some of the night shots into this as well as using more band shots to make the video more interesting. Therefore the main changes that I will make are:

• To film and add shots of the protagonist walking at night into my video
• Film at another location to add a variety of location and setting to the video
• Use a wider variety of camera angles/shots to make my video more interesting
• Cut some of the current shots of the protagonist walking and add a better range of shots in place of this
• Use more shots of the band in my video to portray the key element of an indie rock music video

Location

This post shows a number of the shots for my location at which I filmed certain points of my music video. This included the locate at which i filmed the protagonist walking in the day and the location where I filmed the protagonist walking at night. I also used a casual relaxed bedroom location for the filming of the band performance in my video.